To Your Health: Self-Regulation of Health Behavior Through Selective Exposure to Online Health Messages

Material TypeArticleLanguageEnglish
TitleTo Your Health: Self-Regulation of Health Behavior Through Selective Exposure to Online Health Messages Author(S)Silvia Knobloch-Westerwick (Author)
Abstract  Reaching target audiences is of crucial importance for the success of health communication campaigns, but individuals may avoid health messages if they challenge their beliefs or behaviors. ...Paginationp807-829
SubjectCommunicationDescriptorsCommunication
Journal TitleJournal of Communication  
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