Parent Category: Article
A “Post-Gay” Era? Media Gaystreaming, Homonormativity, and the Politics of LGBT Integration.
|Title||A “Post-Gay” Era? Media Gaystreaming, Homonormativity, and the Politics of LGBT Integration. ||Author(S)||Eve. Ng, (Author) |
|Abstract|| Logo, a U.S. network that launched in 2005 as an explicitly lesbian, gay, bisexual, and transgender (LGBT) channel, has been implementing a rebranding strategy that it labels gaystreaming. Drawing from Logo's internal documents and interviews with Logo staff, I situate the development, discourses, and effects of gaystreaming against LGBT content elsewhere, shifts toward multiplatform programming, and LGBT mainstreaming. ...||Pagination||p 258-283|
|Journal Title||Communication , Culture & Critique|| || |
|Permanent Links||click here|| || |