A “Post-Gay” Era? Media Gaystreaming, Homonormativity, and the Politics of LGBT Integration.

Material TypeArticleLanguageEnglish
TitleA “Post-Gay” Era? Media Gaystreaming, Homonormativity, and the Politics of LGBT Integration. Author(S)Eve. Ng, (Author)
Abstract  Logo, a U.S. network that launched in 2005 as an explicitly lesbian, gay, bisexual, and transgender (LGBT) channel, has been implementing a rebranding strategy that it labels gaystreaming. Drawing from Logo's internal documents and interviews with Logo staff, I situate the development, discourses, and effects of gaystreaming against LGBT content elsewhere, shifts toward multiplatform programming, and LGBT mainstreaming. ...Paginationp 258-283
SubjectCommunicationDescriptorsCommunication
Journal TitleCommunication , Culture & Critique  
Permanent Linksclick here