Narrative versus Nonnarrative: The Role of Identification, Transportation, and Emotion in Reducing Health Disparities

Material TypeArticleLanguageEnglish
TitleNarrative versus Nonnarrative: The Role of Identification, Transportation, and Emotion in Reducing Health Disparities Author(S)Sheila T Murphy (Author)
Abstract  This research empirically tests whether using a fictional narrative produces greater impact on health-related knowledge, attitudes, and behavioral intention than presenting the identical information in a more traditional, nonfiction, nonnarrative format. European American, Mexican American, ...Paginationp116-137
SubjectCommunicationDescriptorsCommunication
Journal TitleJournal of Communication  
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