The Relationship Between Message Recall and Persuasion: More Complex Than It Seems

Material TypeArticleLanguageEnglish
TitleThe Relationship Between Message Recall and Persuasion: More Complex Than It Seems Author(S)Christopher J Carpenter (Author)
Abstract  A strong message recall-attitude relationship was predicted when participants were induced to use memory-based processing to form their attitudes but not when induced to use on-line processing after exposure to a persuasive message. ...Paginationp661-681
SubjectCommunicationDescriptorsCommunication
Journal TitleJournal of Communication  
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