Campaign Tone, Political Affect, and Communicative Engagement

Material TypeArticleLanguageEnglish
TitleCampaign Tone, Political Affect, and Communicative Engagement Author(S)Jaeho Cho (Author)
Abstract  Research suggests that, overall, campaign advertising encourages citizen political communication. ...Paginationp 1130–1152
SubjectCommunicationDescriptorsCommunication
Journal TitleJournal of Communication  
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