How Users Take Advantage of Different Forms of Interactivity on Online News Sites: Clicking, E-Mailing, and Commenting

Material TypeArticleLanguageEnglish
TitleHow Users Take Advantage of Different Forms of Interactivity on Online News Sites: Clicking, E-Mailing, and Commenting Author(S)Pablo J Boczkowski (Author)
Abstract  This study examines the uptake of multiple interactive features on news sites. It looks at the thematic composition of the most clicked, most e-mailed, and most commented stories during periods of heightened and routine political activity. Results show that (a) during the former period, the most commented stories were more likely to be focused on political, economic, and international topics (or “public affairs” news) than the most clicked and most e-mailed articles ...Paginationp1-22
SubjectCommunicationDescriptorsCommunication
Journal TitleHuman Communication Research  
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