Horton and Wohl Revisited: Exploring Viewers' Experience of Parasocial Interaction

Material TypeArticleLanguageEnglish
TitleHorton and Wohl Revisited: Exploring Viewers' Experience of Parasocial Interaction Author(S)Tilo Hartmann (Author)
Abstract  Linking back to D. Horton and R. Wohl (1956), the present approach conceptualizes and empirically examines viewers' parasocial interaction experience with a TV performer. ...Paginationp 1104–1121
SubjectCommunicationDescriptorsCommunication
Journal TitleJournal of Communication  
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