Involved, Transported, or Emotional? Exploring the Determinants of Change in Knowledge, Attitudes, and Behavior in Entertainment-Education

Material TypeArticleLanguageEnglish
TitleInvolved, Transported, or Emotional? Exploring the Determinants of Change in Knowledge, Attitudes, and Behavior in Entertainment-Education Author(S)Sheila T. Murphy (Author)
Abstract  This study examined how 3 constructs—involvement with a specific character, involvement with the narrative (Green and Brock's construct of transportation), and viewers' emotional reaction to the narrative—produce entertainment-education (EE) effects. ...Paginationp 407–431
SubjectCommunicationDescriptorsCommunication
Journal TitleJournal of Communication  
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