Theoretical Intersections Among Social Influences, Beliefs, and Intentions in the Context of 3G Mobile Services in Singapore: Decomposing Perceived Critical Mass and Subjective Norms

Material TypeArticleLanguageEnglish
TitleTheoretical Intersections Among Social Influences, Beliefs, and Intentions in the Context of 3G Mobile Services in Singapore: Decomposing Perceived Critical Mass and Subjective Norms Author(S)Hichang Cho (Author)
Abstract  This study examined the distinctiveness of two primary factors of social influence (perceived critical mass [PCM] and subjective norms [SN]) and their theoretical relationships with beliefs and behavioral intentions (BI) in the context of 3rd generation (3G) mobile services in Singapore. ...Paginationp 283–306
SubjectCommunicationDescriptorsCommunication
Journal TitleJournal of Communication  
Permanent Linksclick here