The Role of Actors' Race in White Audiences' Selective Exposure to Movies

Material TypeArticleLanguageEnglish
TitleThe Role of Actors' Race in White Audiences' Selective Exposure to Movies Author(S)Andrew J. Weaver (Author)
Abstract  Movie producers are often reluctant to cast more than a few minority actors in otherwise race-neutral movies for fear that the White audience will largely avoid such films. ...Paginationp 369–385
SubjectCommunicationDescriptorsCommunication
Journal TitleJournal of Communication  
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