Motivational Processing and Choice Behavior During Television Viewing: An Integrative Dynamic Approach

Material TypeArticleLanguageEnglish
TitleMotivational Processing and Choice Behavior During Television Viewing: An Integrative Dynamic Approach Author(S)Zheng Wang (Author)
Abstract  This study was designed to further our understanding of the central role of motivational activation in mediated information processing and media choice. ...Paginationp 71–93
SubjectCommunicationDescriptorsCommunication
Journal TitleJournal of Communication  
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