Influence of Internal Communication on Technological Proactivity, Organizational Learning, and Organizational Innovation in the Pharmaceutical Sector

Material TypeArticleLanguageEnglish
TitleInfluence of Internal Communication on Technological Proactivity, Organizational Learning, and Organizational Innovation in the Pharmaceutical Sector Author(S)Victor J. Garcia-Morales (Author)
Abstract  This investigation formulates a global model to analyze the influence of internal communication (IC) on technological proactivity (TP), organizational learning (OL), and organizational innovation (OI); the direct and indirect relationships between these strategic variables; and the influence of OI on organizational performance (OP). ...Paginationp 150–177
SubjectCommunicationDescriptorsCommunication
Journal TitleJournal of Communication  
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