Identifying Influence: Development and Validation of the Connectivity, Persuasiveness, and Maven Scales

Material TypeArticleLanguageEnglish
TitleIdentifying Influence: Development and Validation of the Connectivity, Persuasiveness, and Maven Scales Author(S)Franklin J. Boster (Author)
Abstract  The use of influential network members to facilitate the process of behavioral change has long been a goal of communication campaign designers, particularly in health settings. ...Paginationp 178–196
SubjectCommunicationDescriptorsCommunication
Journal TitleJournal of Communication  
Permanent Linksclick here