Predicting Browsers and Purchasers of Hotel Websites: A Weight-of-Evidence Grouping Approach

Material TypeArticleLanguageEnglish
TitlePredicting Browsers and Purchasers of Hotel Websites: A Weight-of-Evidence Grouping Approach Author(S)Edmond H. C. Wu (Author)
Abstract  A study of the online browsing and purchasing habits of some 1,400 outbound travelers in Hong Kong demonstrates the analytical power of weight-of-evidence (WOE) data mining..... ...Paginationp 38-48
SubjectHome economicsDescriptorsHospitality industry
Journal TitleCornell Hospitality Quarterly  
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