Spreading Social Media Messages on Facebook: An Analysis of Restaurant Business-to-Consumer Communications

Material TypeArticleLanguageEnglish
TitleSpreading Social Media Messages on Facebook: An Analysis of Restaurant Business-to-Consumer Communications Author(S)Linchi Kwok (Author)
Abstract  As a method of determining what types of social media messages work best for hospitality firms, this study examined what types of messages gained the most clicks of “Like” and comments on Facebook..... ...Paginationp 84-94
SubjectHome economicsDescriptorsHospitality industry Restaurants
Journal TitleCornell Hospitality Quarterly  
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