Customer Preferences for Online, Social Media, and Mobile Innovations in the Hospitality Industry

Material TypeArticleLanguageEnglish
TitleCustomer Preferences for Online, Social Media, and Mobile Innovations in the Hospitality Industry Author(S)Rohit Verma (Author)
Abstract  The study discussed here summarizes the internet search preferences and mobile device use of 2,830 recent travelers. With regard to gathering information for a hotel stay, business travelers most often follow their company’s recommendation for a hotel ...Paginationp183-186
SubjectHome economicsDescriptorsHospitality industry
Journal TitleCornell Hospitality Quarterly  
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