Strategies for the Implementation of Service Innovations

Material TypeArticleLanguageEnglish
TitleStrategies for the Implementation of Service Innovations Author(S)Cathy A. Enz (Author)
Abstract  Implementation strategies are the ways in which information about a new service innovation are shared with those employees who must execute on the innovation. This article examines the relationship between innovation success and the frequency of use of various strategies for the implementation ...Paginationp187-195
SubjectHome economicsDescriptorsHospitality industry
Journal TitleCornell Hospitality Quarterly  
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