Estimating the Impact of Free-Play Coupon Value on Players’ Slot Gaming Volumes

Material TypeArticleLanguageEnglish
TitleEstimating the Impact of Free-Play Coupon Value on Players’ Slot Gaming Volumes Author(S)Eunju Suh (Author)
Abstract  This study reports the results of a field experiment that assessed the relationship between free-play coupon value and a player’s slot gaming volume. Selected players in the customer database of a Las Vegas hotel casino received either a $50 or a $100 free-play incentive ...Paginationp134-143
SubjectHome economicsDescriptorsHospitality industry
Journal TitleCornell Hospitality Quarterly  
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