The Effectiveness of Environmental Advertising in the Hotel Industry

Material TypeArticleLanguageEnglish
TitleThe Effectiveness of Environmental Advertising in the Hotel Industry Author(S)Hsin-Hui “Sunny” Hu (Author)
Abstract  Environmental advertising can create opportunities for a hospitality company to maximize messages and sponsorships. This research explores the independent and interactive influences of environmental claims and the emotional benefits on consumer response to hotels’ environmental advertising ...Paginationp154-164
SubjectHome economicsDescriptorsHospitality industry
Journal TitleCornell Hospitality Quarterly  
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