Effective Communication Strategies for Hotel Guests’ Green Behavior

Material TypeArticleLanguageEnglish
TitleEffective Communication Strategies for Hotel Guests’ Green Behavior Author(S)Seonjeong (Ally) Lee (Author)
Abstract  Green marketing in hotel rooms relies particularly on the hotel’s communication to the guest, with a goal of gaining the guest’s voluntary participation in sustainable programs. ...Paginationp 52-63
SubjectHome economicsDescriptorsHospitality industry
Journal TitleCornell Hospitality Quarterly  
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