The Effects of Message Framing and Source Credibility on Green Messages in Hotels

Material TypeArticleLanguageEnglish
TitleThe Effects of Message Framing and Source Credibility on Green Messages in Hotels Author(S)Sung-Bum Kim (Author)
Abstract  This study used an experimental approach to examine the influence of message framing and source credibility on potential hotel customers’ attitudes, behavioral intentions, attention, and environmentally friendly activities (EFAs) toward messages about protecting the environment. ...Paginationp 64-75
SubjectHome economicsDescriptorsHospitality industry
Journal TitleCornell Hospitality Quarterly  
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