A Comparison of the Influence of Purchaser Attitudes and Product Attributes on Organic Wine Preferences

Material TypeArticleLanguageEnglish
TitleA Comparison of the Influence of Purchaser Attitudes and Product Attributes on Organic Wine Preferences Author(S)Imran Rahman (Author)
Abstract  Despite considerable theoretical support for the proposition that wine consumers’ purchase decisions would be influenced by whether a wine was organic, this study found that taste overwhelmed all other considerations in respondents’ selection of wine. ...Paginationp 127-134
SubjectHome economicsDescriptorsHospitality industry
Journal TitleCornell Hospitality Quarterly  
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