Individual Preference and Bargaining Behavior in Families’ Buying Decisions of Restaurant Service

Material TypeArticleLanguageEnglish
TitleIndividual Preference and Bargaining Behavior in Families’ Buying Decisions of Restaurant Service Author(S)Atanu Adhikari (Author)
Abstract  A study of how couples choose a restaurant finds a two-step process, in which each partner determines an individual utility for a particular restaurant’s attributes and then the two partners negotiate a joint family utility for those attributes. To examine this negotiation process, the study used discrete choice analysis among sixty-eight families in a major metropolitan area in southern India. Each partner was separately presented a set of “restaurant” choices based on seven restaurant attributes with numerous different levels. Once that choice was made individually, the couples were then invited to choose “restaurants” jointly, again using the seven attributes. ...Paginationp 248-261
SubjectHome economicsDescriptorsHospitality industry
Journal TitleCornell Hospitality Quarterly  
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