Website Evaluation of the Top 100 Hotels Using Advanced Content Analysis and eMICA Model

Material TypeArticleLanguageEnglish
TitleWebsite Evaluation of the Top 100 Hotels Using Advanced Content Analysis and eMICA Model Author(S)Ping-Ho Ting (Author)
Abstract  This study analyzes the features offered by the websites of the top 100 independent hotels on four continents, as listed in Travel + Leisure in 2010. The study demonstrates the application of a modified extended Model of Internet Commerce Adoption (eMICA) technique for technical depth and content analysis for breadth as well as inferential statistics and perceptual mapping. ...Paginationp 284-293
SubjectHome economicsDescriptorsHospitality industry
Journal TitleCornell Hospitality Quarterly  
Permanent Linksclick here