An Analysis of Consumers’ Reactions to Travel Websites’ Discrimination by Computer Platform

Material TypeArticleLanguageEnglish
TitleAn Analysis of Consumers’ Reactions to Travel Websites’ Discrimination by Computer Platform Author(S)Anna S. Mattila (Author)
Abstract  A study of 124 consumers found distinct differences in the consumers’ responses to a policy once used by Orbitz, in which prices were determined according to the computer platform used to search for bookings. ...Paginationp 210-215
SubjectHome economicsDescriptorsHospitality industry
Journal TitleCornell Hospitality Quarterly  
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