Service Innovation: Applying the 7-I Model to Improve Brand Positioning at the Taj Holiday Village Goa, India

Material TypeArticleLanguageEnglish
TitleService Innovation: Applying the 7-I Model to Improve Brand Positioning at the Taj Holiday Village Goa, India Author(S)Aveek Sengupta (Author)
Abstract  The transformation of the Taj Holiday Village Goa from a three-star to five-star property can be conceived as a seven-step innovation management process, the 7-I model. The process resulted in the Taj becoming a market leader in Goa. ...Paginationp 11-19
SubjectHome economicsDescriptorsHospitality industry
Journal TitleCornell Hospitality Quarterly  
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