A Multidimensional Scale of Switching Barriers in the Full-Service Restaurant Industry

Material TypeArticleLanguageEnglish
TitleA Multidimensional Scale of Switching Barriers in the Full-Service Restaurant Industry Author(S)Heesup Han (Author)
Abstract  This research attempted to develop a measurement scale of switching barriers in full-service restaurants by identifying existing components of switching barriers. A qualitative procedure identified the following four categories of switching barriers: preference, switching costs, relational investment, and lack of alternatives. ...Paginationp 54-63
SubjectHome economicsDescriptorsHospitality industry
Journal TitleCornell Hospitality Quarterly  
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