Pouring Israel into a Starbucks Cup

Material TypeArticleLanguageEnglish
TitlePouring Israel into a Starbucks Cup Author(S)Arturs Kalnins (Author)
Abstract  An analysis of Starbucks’ failed venture in Israel provides a cautionary tale of emotionally driven decisions gone wrong. For its joint venture, Starbucks worked with Delek Israel Fuel Company (DIFC), an operator of gas stations and convenience stores, among other ventures. ...Paginationp 135-143
SubjectHome economicsDescriptorsHospitality industry
Journal TitleCornell Hospitality Quarterly  
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