Selling Rooms: Hotels vs. Third-Party Websites

Material TypeArticleLanguageEnglish
TitleSelling Rooms: Hotels vs. Third-Party Websites Author(S)Rex S. Toh (Author)
Abstract  Hotels have a variety of internet distribution channels to help them sell rooms, including sites that have come to be called online travel agents (OTAs), or third-party websites, but the cost of using these intermediaries is considerable. This article examines how hotels can sell room inventory while maximizing net room revenues—chiefly, ...Paginationp 181-189
SubjectHome economicsDescriptorsHospitality industry
Journal TitleCornell Hospitality Quarterly  
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