Search Engine Marketing: Transforming Search Engines into Hotel Distribution Channels

Material TypeArticleLanguageEnglish
TitleSearch Engine Marketing: Transforming Search Engines into Hotel Distribution Channels Author(S)Alexandros Paraskevas (Author)
Abstract  Search engine marketing (SEM) is a form of online marketing whereby marketers and webmasters use a range of techniques to ensure that their webpage listing appears in a favorable location in search engines’ results pages (e.g., Google, Bing, AlltheWeb, Altavista). ...Paginationp 200-208
SubjectHome economicsDescriptorsHospitality industry
Journal TitleCornell Hospitality Quarterly  
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