Estimating Untracked Gaming Volumes by Hotel Occupancy Segment

Material TypeArticleLanguageEnglish
TitleEstimating Untracked Gaming Volumes by Hotel Occupancy Segment Author(S)Anthony F. Lucas (Author)
Abstract  Many Las Vegas gaming properties also operate hotels with thousands of rooms, which cannot be filled with premium gamblers every night. Given the fierce competition for premium gamblers, hotel-casino executives must pursue other segments as well. To choose segments that optimize earnings, management must compute the total value of a room night for each target segment. ...Paginationp 209-218
SubjectHome economicsDescriptorsHospitality industry
Journal TitleCornell Hospitality Quarterly  
Permanent Linksclick here