Travel Planning: Searching for and Booking Hotels on the Internet

Material TypeArticleLanguageEnglish
TitleTravel Planning: Searching for and Booking Hotels on the Internet Author(S)Rex S. Toh (Author)
Abstract  A survey of 249 leisure travelers at four hotels in Seattle, Washington, finds overwhelming use of the internet for searching and booking hotel rooms, although a noticeable percentage still make telephone calls to book rooms. Eight of ten respondents used the web for a hotel room search. Of this group, 67 percent continued online to make their booking (on either the hotel’s page or a third-party site), 26 percent made telephone calls, and the remainder used travel agents or walked in to book rooms. ...Paginationp 388-398
SubjectHome economicsDescriptorsHospitality industry
Journal TitleCornell Hospitality Quarterly  
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