Effects of Gender and Expertise on Consumers’ Motivation to Read Online Hotel Reviews

Material TypeArticleLanguageEnglish
TitleEffects of Gender and Expertise on Consumers’ Motivation to Read Online Hotel Reviews Author(S)Ellen Eun Kyoo Kim (Author)
Abstract  Electronic word of mouth (eWOM) communication, such as the online hotel review, is receiving increasing attention from marketing managers in the hotel industry, primarily because consumers are making considerable use of online forums and often do not book without seeking online advice on restaurants, tourist destinations, or hotels. ...Paginationp 399-406
SubjectHome economicsDescriptorsHospitality industry
Journal TitleCornell Hospitality Quarterly  
Permanent Linksclick here