Hospitality Managers’ Price-Ending Beliefs: A Survey and Applications

Material TypeArticleLanguageEnglish
TitleHospitality Managers’ Price-Ending Beliefs: A Survey and Applications Author(S)Robert M. Schindler (Author)
Abstract  The use of “just-below” pricing (such as pricing an item at $6.99 or $6.95, rather than $7.00) has been common in some segments of the hospitality industry (such as quick-service and mid-scale dining). ...Paginationp 421-428
SubjectHome economicsDescriptorsHospitality industry
Journal TitleCornell Hospitality Quarterly  
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