Dimensions of Brand Equity in the Chain Restaurant Industry

Material TypeArticleLanguageEnglish
TitleDimensions of Brand Equity in the Chain Restaurant Industry Author(S)Sunghyup Sean Hyun (Author)
Abstract  Four of the dimensions that combine to contribute to chain restaurants’ brand equity are brand awareness, brand image, perceived quality, and brand loyalty. A test of a structural model connecting these four attributes of brand equity was based on data collected from 188 patrons of five chain restaurant brands in Korea. ...Paginationp 429-437
SubjectHome economicsDescriptorsHospitality industry
Journal TitleCornell Hospitality Quarterly  
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