Positive Emotions: The Connection between Customer Quality Evaluations and Loyalty

Material TypeArticleLanguageEnglish
TitlePositive Emotions: The Connection between Customer Quality Evaluations and Loyalty Author(S)Esther Gracia (Author)
Abstract  Although customer quality evaluations is a recognized precursor to loyalty, several studies have indicated that loyalty also depends on favorable customer emotions toward a hotel or restaurant. ...Paginationp 458-465
SubjectHome economicsDescriptorsHospitality industry
Journal TitleCornell Hospitality Quarterly  
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