Anatomy of a Decision Trap in Complex New Product Development Projects

Material TypeArticleLanguageEnglish
TitleAnatomy of a Decision Trap in Complex New Product Development Projects Author(S)Kim E. Van Oorschot (Author)
Abstract  We conducted a longitudinal process study of one firm's failed attempt to develop a new product..... ...Paginationp 285-307
SubjectManagementDescriptorsManagement
Journal TitleThe Academy of Management Journal  
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