Mitigating Principal-Agent Problems in Base-of-the-Pyramid Markets: An Identity Spillover Perspective

Material TypeArticleLanguageEnglish
TitleMitigating Principal-Agent Problems in Base-of-the-Pyramid Markets: An Identity Spillover Perspective Author(S)Geoffrey M. Kistruck (Author)
Abstract  The potential for profitably distributing products to previously underserved “base-of-the-pyramid” (BOP) markets as a means of poverty alleviation has received growing interest within the management field..... ...Paginationp 659-682
SubjectManagementDescriptorsManagement
Journal TitleThe Academy of Management Journal  
Permanent Linksclick here