Breaking the Ice in B2C Relationships: Understanding Pre-Adoption E-Commerce Attraction

Material TypeArticleLanguageEnglish
TitleBreaking the Ice in B2C Relationships: Understanding Pre-Adoption E-Commerce Attraction Author(S)Damon E. Campbell (Author)
Abstract  This research proposes that the forming of a business-to-consumer (B2C) customer relationship is part of a multiphased technology adoption process where attraction is the first step in this sequence... ...Paginationp 219–238
SubjectManagementDescriptorsInformation technology Computers
Journal TitleInformation Systems Research  
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