The Framing Effects of Multipart Pricing on Consumer Purchasing Behavior of Customized Information Good Bundles

Material TypeArticleLanguageEnglish
TitleThe Framing Effects of Multipart Pricing on Consumer Purchasing Behavior of Customized Information Good Bundles Author(S)Kim Huat Goh (Author)
Abstract  Applying behavioral economic theories, we hypothesize that consumers have sticky reference prices for individual information goods, but their perceived value for customizable bundle offers can be significantly influenced by the framing of a multipart pricing scheme...... ...Paginationp 334–351
SubjectManagementDescriptorsInformation technology Computers
Journal TitleInformation Systems Research  
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