The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation

Material TypeArticleLanguageEnglish
TitleThe Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation Author(S)Rishika Rishika (Author)
Abstract  In this study we examine the effect of customers' participation in a firm's social media efforts on the intensity of the relationship between the firm and its customers as captured by customers' visit frequency..... ...Paginationp 108–127
SubjectManagementDescriptorsInformation technology Computers
Journal TitleInformation Systems Research  
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