Predicting Adoption Probabilities in Social Networks

Material TypeArticleLanguageEnglish
TitlePredicting Adoption Probabilities in Social Networks Author(S)Xiao Fang (Author)
Abstract  In a social network, adoption probability refers to the probability that a social entity will adopt a product, service, or opinion in the foreseeable future..... ...Paginationp 128–145
SubjectManagementDescriptorsInformation technology Computers
Journal TitleInformation Systems Research  
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