Engineering Optimal Network Effects via Social Media Features and Seeding in Markets for Digital Goods and Services

Material TypeArticleLanguageEnglish
TitleEngineering Optimal Network Effects via Social Media Features and Seeding in Markets for Digital Goods and Services Author(S)Yifan Dou (Author)
Abstract  Firms nowadays are increasingly proactive in trying to strategically capitalize on consumer networks and social interactions.... ...Paginationp 164–185
SubjectManagementDescriptorsInformation technology Computers
Journal TitleInformation Systems Research  
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