The Effects of Rewarding User Engagement: The Case of Facebook Apps

Material TypeArticleLanguageEnglish
TitleThe Effects of Rewarding User Engagement: The Case of Facebook Apps Author(S)Jorg Claussen (Author)
Abstract  We study the market for apps on Facebook, the dominant social networking platform, and make use of a rule change by Facebook by which highly engaging apps were rewarded with further opportunities to engage users.... ...Paginationp 186–200
SubjectManagementDescriptorsInformation technology Computers
Journal TitleInformation Systems Research  
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