Parent Category: Article
Understanding Aesthetic Innovation in the Context of Technological Evolution.
|Title||Understanding Aesthetic Innovation in the Context of Technological Evolution. ||Author(S)||Micki. Eisenman, (Author) |
|Abstract|| I theorize the coevolution of technology and design by integrating research on the evolution of technology with ideas from sociology, marketing, and psychology that explain the effects of design. Specifically, I apply work arguing that visible design attributes, such as color, shape, or texture, allow producers to explain what their products do and how best to use them, to excite users in a way that generates sales, and to extend the basic functionalities of their products by highlighting their symbolic meanings. ...||Pagination||p 332-351|
|Journal Title||The Academy of Management Review|| || |
|Permanent Links||click here|| || |