Understanding Aesthetic Innovation in the Context of Technological Evolution.

Material TypeArticleLanguageEnglish
TitleUnderstanding Aesthetic Innovation in the Context of Technological Evolution. Author(S)Micki. Eisenman, (Author)
Abstract  I theorize the coevolution of technology and design by integrating research on the evolution of technology with ideas from sociology, marketing, and psychology that explain the effects of design. Specifically, I apply work arguing that visible design attributes, such as color, shape, or texture, allow producers to explain what their products do and how best to use them, to excite users in a way that generates sales, and to extend the basic functionalities of their products by highlighting their symbolic meanings. ...Paginationp 332-351
SubjectManagementDescriptorsManagement
Journal TitleThe Academy of Management Review  
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