Assessing the cross-cultural applicability of tailored advertising - A comparative study between the Netherlands and Poland

Material TypeArticleLanguageEnglish
TitleAssessing the cross-cultural applicability of tailored advertising - A comparative study between the Netherlands and Poland Author(S)Ewa Maslowska (Author)
Abstract  This study compares the effectiveness of tailored advertising in two European Union member states: a longstanding member with a long history of advertising ...Paginationp487-512
SubjectManagementDescriptorsAdvertising
Journal TitleInternational Journal of Advertising  
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