Ads are watching me - A view from the interplay between anthropomorphism and customisation

Material TypeArticleLanguageEnglish
TitleAds are watching me - A view from the interplay between anthropomorphism and customisation Author(S)Marina Puzakova (Author)
Abstract  With the advancement of technological platforms, the use of recommendation agents that can provide highly customisable solutions has become more ubiquitous ...Paginationp513-538
SubjectManagementDescriptorsAdvertising
Journal TitleInternational Journal of Advertising  
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