Effects of recommendation systems on consumer inferences of website motives and attitudes towards a website

Material TypeArticleLanguageEnglish
TitleEffects of recommendation systems on consumer inferences of website motives and attitudes towards a website Author(S)Hyun Ju Jeong (Author)
Abstract  Drawing on the theoretical framework of consumer inferences of marketer motives, we explore consumer responses to different types of product recommendation provided by an e-commerce website (i.e. recommendation systems, RS) ...Paginationp539-558
SubjectManagementDescriptorsAdvertising
Journal TitleInternational Journal of Advertising  
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