Can sex sell bread? The impacts of sexual appeal type, product type and sensation seeking

Material TypeArticleLanguageEnglish
TitleCan sex sell bread? The impacts of sexual appeal type, product type and sensation seeking Author(S)Chun-Tuan Chang (Author)
Abstract  Despite the prominent use of sexual appeals in advertising, little is known about how consumers process messages that contain explicit versus implicit sexual appeals. This research presents the results of two studies ...Paginationp559-586
SubjectManagementDescriptorsAdvertising
Journal TitleInternational Journal of Advertising  
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