Parent Category: Article
Do online ad breaks clearly tell kids that advergames are advertisements that intend to sell things?
|Title||Do online ad breaks clearly tell kids that advergames are advertisements that intend to sell things? ||Author(S)||Soontae An (Author) |
|Abstract|| Advergames, blending advertising messages with interactive games, aggressively target young children online. Due to the immersive and embedded nature of commercial messages in advergames ...||Pagination||p655-678|
|Journal Title||International Journal of Advertising|| || |
|Permanent Links||click here|| || |