Do online ad breaks clearly tell kids that advergames are advertisements that intend to sell things?

Material TypeArticleLanguageEnglish
TitleDo online ad breaks clearly tell kids that advergames are advertisements that intend to sell things? Author(S)Soontae An (Author)
Abstract  Advergames, blending advertising messages with interactive games, aggressively target young children online. Due to the immersive and embedded nature of commercial messages in advergames ...Paginationp655-678
SubjectManagementDescriptorsAdvertising
Journal TitleInternational Journal of Advertising  
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